Empowering Athletes. Elevating Earnings. Building Futures.

Lawrence Management Group uses data-driven strategies to maximize NIL potential.

Tyler Lawrence, Founder of LMG

“Most people advising athletes haven’t been in their shoes.

I have—on the field and in the legal world.

I started LMG to make sure athletes don’t have to navigate NIL alone, and always know someone will be in their foxhole. ”

LMG Clients

Lawrence Management Group: Your NIL Partner

At Lawrence Management Group, we are committed to empowering collegiate student-athletes to excel on and off the field. Through data-driven strategies, expert negotiation, and personalized support, we help athletes maximize their NIL potential while building lasting personal brands.

Our mission is to ensure every athlete we represent not only thrives financially but also leaves a legacy that goes far beyond the game.

A desk with a pen and documents in front of two monitors displaying stock market graphs.

Know Your Worth.